Kotler, Philip <br/><br/>
Principles of Marketing 
by Philip Kotler and Gary Armstrong 
 - 8th 
 - New Delhi  Prentice Hall of India  1999 
 - xvii, 635p.  28*21.5c.m. 
<br/><br/><label>ISBN: </label>81 203 1490 5  [Rs 350.00] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Markets and Cxonsumer Buyer Behavior<br/>Distribution Channels and Logistics Management<br/>Global Marketing Environment<br/>Product and Market Strategy<br/>Retailing and Wholesailing
<br/><br/><label>Dewey Class. No.: </label>658.8  / /KOT