Lahiri, Isita  <br/><br/>
Principle of Marketing and E-Commeree/ 
Isita Lahiri and Sujit Kumar Ghosh 
 - 1st ed. 
 - New Dehli :  Pearson,  2012 
 - xxii, 446p. :  tables, chart;  24cm. 
<br/><br/><label>ISBN: </label>9788131788110 :  Rs. 215.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE<br/>MARKETING<br/>E-COMMERCE
<br/><br/><label>Dewey Class. No.: </label>658  /  /LAH, E1_V0