White,Roderick <br/><br/>
Advertising :  What it is and how to do it/ 
Roderick White. 
 - London :  The McGraw - Hill,,  1993 
 - vii, 246p. :  ill, table;  23 c.m. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0077077644  Rs. 512.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE<br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  /  /WHI, E3_V0