@book{12655,
	author = {Kotler, Philip},
	title = {Marketing Management :},
	publisher = {Prentice Hall of India,},
	year = {1997},
	address = {New Delhi :},
	edition = {9th ed.},
	note = {Includes Appendix (A1-A13), Author & Subject Index (I1-I35)pages.}
}