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Marketing Management : Analysis, Planning, Implementation, and Control/ Philip Kotler

By: Material type: TextTextLanguage: English Publication details: New Delhi : Prentice Hall of India, 1997Edition: 9th edDescription: xxxvii, 789p. : ill.; 25cmISBN:
  • 8120311787 :
Subject(s): DDC classification:
  • 658.8  /KOT, E9_V0
Item type: Book
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Includes Appendix (A1-A13), Author & Subject Index (I1-I35)pages.

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