Principles of Marketing (Record no. 14053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00835nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260505s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81 203 1490 5 |
| Terms of availability | [Rs 350.00] |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | K.C-Library |
| 041 ## - Language Code | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Book Number | /KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of Marketing |
| Statement of responsibility, etc. | by Philip Kotler and Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice Hall of India |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 635p. |
| Dimensions | 28*21.5c.m. |
| 590 ## - DEPARTMENT | |
| Department | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Markets and Cxonsumer Buyer Behavior |
| Topical term or geographic name entry element | Distribution Channels and Logistics Management |
| Topical term or geographic name entry element | Global Marketing Environment |
| Topical term or geographic name entry element | Product and Market Strategy |
| Topical term or geographic name entry element | Retailing and Wholesailing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gary Armstrong |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 3537 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3910 |
| -- | 3911 |
| -- | 3912 |
| -- | 3913 |
| -- | 3914 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | 3543 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 350 |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 06.05.2026 | 658.8/ KOT, E8_V0_C1 | 22082 | 350.00 | 06.05.2026 | Book | Kharagpur College Library | Kharagpur College Library | 06.05.2026 |