Marketing Management : (Record no. 12655)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00718nam a22002297a 4500 |
| 005 - DATE & TIME | |
| control field | 20231112160737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231112b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120311787 : |
| Terms of availability | Rs. 275.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | K.C-Library |
| 041 ## - Language Code | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Book Number | /KOT, E9_V0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management : |
| Remainder of title | Analysis, Planning, Implementation, and Control/ |
| Statement of responsibility, etc. | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice Hall of India, |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 789p. : |
| Other physical details | ill.; |
| Dimensions | 25cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Appendix (A1-A13), Author & Subject Index (I1-I35)pages. |
| 590 ## - DEPARTMENT | |
| Department | Dept. of commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMERCE |
| Topical term or geographic name entry element | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12.11.2023 | 658.8 /KOT, E9_V0_C1 | 21621 | 12.11.2023 | Book | Dewey Decimal Classification | Kharagpur College Library | Kharagpur College Library | 12.11.2023 |