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Marketing Management : Analysis, Planning, Implementation, and Control/

Kotler, Philip

Marketing Management : Analysis, Planning, Implementation, and Control/ Philip Kotler - 9th ed. - New Delhi : Prentice Hall of India, 1997 - xxxvii, 789p. : ill.; 25cm.

Includes Appendix (A1-A13), Author & Subject Index (I1-I35)pages.

ISBN: 8120311787 : Rs. 275.00

Subjects--Topical Terms:
COMMERCE
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / /KOT, E9_V0

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